my reviews and finds

Put your best face forward and explain things about the topics that you care about. You want to have a broad audience so you have to know what you are talking about. Don't try to fake it cause your audience will know it right away.

Tone
It is up to you to set the tone of your Blog.

Audience
You have to think about who you are writing for?

Focus
Stay on track with your Blog - kind of niche Blogging.

Frequency
You need to Post at least once a day

Be Yourself
Your audience will know if you are a phony or not. Be authentic

TechRepublic VP Bob Artner explains what it takes to be an effective professional blogger. He advises avoiding the mistakes of many personal blogs, which he says Bloviate and are Loud, Obnoxious and Gabby.